Consumer Thoughts

25 Dec

Wikiasari is not the best name

I’ve read that the name for the new Wiki-based search engine, Wikiasari, is taken from 2 words: Wiki, the Hawaiian word for “quick”, and Asari, the Japanese word meaning “rummage search.”  But I don’t like the name.  Here’s why:

1. It’s a mouthful at 5 syllables

2. Pronunciation and word division.  The company behind it is named Wikia, so that has the potential for people to think of it as Wikia Sari, instead of Wiki Asari.  Now, I pronounce it so that Sari rhymes with Sorry… and if someone doesn’t recognize the name, it could sound like you’re saying “I searched with Wikia, sorry.”  This is kind of a negative connotation for your business, isn’t it? Even if it is pronounced so that sari rhymes with airy, it’s still going to get mispronounced.

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